About Pink Ribbon Breakfast

Pink Ribbon Breakfast is Breast Cancer Foundation NZ’s biggest fundraising campaign, held in May each year, where amazing Kiwis across NZ come together for good.

How it works:

  • You sign up to host a breakfast
  • We send you a host kit with some goodies to help get started
  • You plan your event - it can be at any time of the day (or night) that suits, it can be as big or small as you like, and you can host any kind of event you want. There are heaps of different things you can do, here are the most common:
    • Host an event and collect donations
    • Host an event and play games / have activities / an auction or raffle to collect donations
    • Host an event and sell tickets, where a percentage of the ticket is donated
  • You bank the money you've raised

We encourage people to hold their events at any time throughout May, however you can do it earlier or later if that works better for you.

You can host your breakfast anywhere - at home, work, school, at your coffee group and it can be anytime that suits you. You can also head along to your local participating café or restaurant to support their fundraising activities.

Last year, more than $2.1 million was raised by all of the wonderful people that took part.

The money raised helps fund innovative projects by some of our country’s top researchers, and supports patients and their families as they navigate through their breast cancer journeys.

Pink Ribbon Breakfast Sponsors

Thanks to our amazing sponsors – Robert Harris, Something to Crow About, Ocean Spray  and Best Ugly Bagels – for supporting the campaign and help fund breast cancer research and patient support. They’ve also filled your host kits with goodies to make organizing your event easier.

Robert Harris

As breast cancer touches so many Kiwi families, including our own staff and customers, Robert Harris continues to support this campaign, and each year it is our aim to increase our level of support.

During the month of May, we’ll donate 10% of every breakfast purchased to Breast Cancer Foundation NZ. Breakfast is an important meal, it’s a great opportunity to bring families and friends together, and enjoy a delicious coffee, of course. We hope to continue our involvement for many more years to come.


Best Ugly Bagels

Best Ugly Bagels is Al Brown’s Montreal style bagelry.

We hand roll and expertly bake every bagel in our huge wood fired ovens - a truly artisan process.

Every bagel gets topped with delicious ingredients sourced from our suppliers nationwide to ensure your sandwich eats like a dream!

Best Ugly are joining with Pink Ribbon Breakfast as a show of support for the amazing women in our lives - our employees, our partners, our sisters and our mothers.

Because it’s how we roll…


Ocean Spray

Ocean Spray is farmer agricultural cooperative of approximately 700 cranberry farmers – which means 100% profits go back to the farmers. Our farmers take great care when harvesting cranberries, and we recently discovered that some cranberries, depending on the amount of sun exposure and air temperature, remain a beautiful PINK colour.

Discussions with many of our farmers about these beautiful pink berries led to the discovery that breast cancer had touched many in our Ocean Spray family, such as Amy Cournoyer, who fought this disease. It was a natural fit for Amy and our 700 Ocean Spray family farmers, with the launch of Ocean Spray® Pink Cranberry fruit drinks, to support Breast Cancer Foundations in the USA, Canada… and now New Zealand, by supporting the 2019 Pink Ribbon Breakfast campaign.


Something to Crow About

Something to Crow About is all about breakfast so what better way to give back than to support and raise awareness for the 2019 Pink Ribbon Breakfast campaign. Our breakfast range includes 5 premium mueslis for Kiwis looking for a delicious and nourishing breakfast experience, available from leading supermarkets nationwide.

You'll find we have options for gluten free, grain free and or for those looking to avoid preservatives or reduce sugar. Food trends aside, the overruling principal is the integrity of flavour – Something to Crow About mueslis taste great!

This year Something to Crow About owners Mike and Chris Millar have decided to give back. “We are excited to partner with Breast Cancer Foundation NZ as official sponsors of the Pink Ribbon Breakfast in 2019. Like many New Zealanders we have friends and family who have been affected by breast cancer and Something to Crow About is all about celebrating breakfast, so it was a natural choice for us to support a cause that is close to the hearts of so many kiwis. We are looking forward to getting our “pink” on in May”, says Chris.

Look out for the pink ribbon packs of Something to Crow About Muesli in supermarkets, with instore specials throughout May.