Where your money goes

Pink Ribbon Breakfast isn’t just about coming together and having an incredible time, it’s also about doing some good.

By taking part, you’ll be helping all those affected, as well as bringing us one step closer to our vision of zero deaths from breast cancer.

We think everyone deserves access to the latest and most effective treatments. We also want people to have all the support they need during their breast cancer journey and recovery, including rehabilitation, counselling, advice and access to a supportive online patient community.


Nine women are diagnosed with breast cancer every day. We believe all New Zealanders should have the support they need during treatment and recovery, because no-one should be on this journey alone. We do this by providing counselling, rehabilitation programmes, an online support community and a breast nurse helpline.


We push for scientific breakthroughs in the treatment and management of breast cancer to help achieve our vision. To date, we have distributed well over $4.6 million for breast cancer research and medical grants including supporting the consolidation of several breast cancer registers into one hub that is revolutionising breast cancer research.

We’re confident we can make this happen, but we can’t do it without your help.

Check out two of our latest projects showcasing some of the exciting work you will be helping to fund.

Dr. Dean Singleton at the University of Auckland

We fund New Zealand-based research projects to develop new drugs and find better ways to use existing treatments. At the moment, we're working with researchers across the country on a variety of projects. This includes Dr. Dean Singleton from the University of Auckland, who is researching triple negative breast cancer, an aggressive form of cancer which is harder to treat than other subtypes and often affects younger women.

Supporting New Zealanders with the mybc app

Mybc is an online community for all Kiwis affected by breast cancer (patients and supporters alike!) – it’s a place to connect with others, share experiences, ask questions and get support. Thanks to your support it’s just one of the many free services we’re able to provide: rehabilitation programmes, counselling, educational webinars and the 0800 BC NURSE helpline.

mybc logo on phone


Your support crew in your pocket

Mybc is an online community for New Zealanders affected by breast cancer - a place to connect and share experiences with others like you, and to ask questions and get support from a qualified breast nurse.

“mybc has been super helpful for me during treatment. Love feeling supported by the community.”

Learn more

How your donation helps

Whether you're hosting, attending or donating to Pink Ribbon Breakfast, every dollar counts to reach out vision of zero deaths from breast cancer.

  • $40

    could fund a specialist breastcare nurse for 1 hour to support women affected by breast cancer.

  • $90

    could fund a breast cancer cell lines used to test a vaccine that could prevent breast cancer spreading beyond the breast – the cause of almost all breast cancer deaths.

  • $650

    raised from your breakfast and you could pay for a magnetic tracer vial, used to find breast cancer that has spread to the lymph nodes – we're funding a magnetic tracer pilot which aims to make testing for cancer spread safer and easier.