Where your money goes

Research, Awareness, Support & Resources

Pink Ribbon Breakfast isn’t just about coming together and having an incredible time, it’s also about doing some good.

By taking part, you’ll be helping all those affected, as well as bringing us one step closer to our vision of zero deaths from breast cancer.

We think everyone deserves access to the latest and most effective treatments. We also want people to have all the support they need during their breast cancer journey and recovery, including rehabilitation, counselling, advice and access to a supportive online patient community.

By taking part in Pink Ribbon Breakfast, you will be helping us continue our vital work including:


We push for scientific breakthroughs in the treatment and management of breast cancer. To date, we have distributed well over $4.6 million for breast cancer research and medical grants.


We are committed to raising awareness and educating New Zealanders on the signs and symptoms of breast cancer because we know that detecting breast cancer early is the key to saving lives.


We believe all New Zealanders should have the support they need during treatment and recovery. We do this by providing counselling, rehabilitation programmes, an online support community and a breast nurse helpline.

We’re confident we can make this happen, but we can’t do it without your help.

Check out three of our latest projects showcasing some of the exciting work you will be helping to fund.


Dr. Dean Singleton at the University of Auckland

We fund New Zealand-based research projects to develop new drugs and find better ways to use existing treatments. At the moment, we're working with researchers across the country on a variety of projects. This includes Dr. Dean Singleton from the University of Auckland, who is researching triple negative breast cancer, an aggressive form of cancer which is harder to treat than other subtypes and often affects younger women.


Educating New Zealand with Pinkie the caravan

Every year, our breast health nurses travel around New Zealand in our iconic Pink Caravan, promoting the mammogram message and offering advice about checking your breasts, healthy lifestyles and family risk. They visit our country’s smaller towns – places that don’t have access to the variety of health services the bigger cities do – and some of the larger workplaces, so that busy staff can visit during work time.


Learn more



Supporting New Zealanders with the mybc app

Mybc is an online community for all Kiwis affected by breast cancer (patients and supporters alike!) – it’s a place to connect with others, share experiences, ask questions and get support.

Thanks to your support it’s just one of the many free services we’re able to provide: rehabilitation programmes, counselling, educational webinars and the 0800 BC NURSE helpline.

Learn more

How your donation helps

Whether you're hosting, attending or donating to Pink Ribbon Breakfast, every dollar counts to reach our vision of zero deaths from breast cancer.


Could fund a a phone call with a specialist breast nurse

to provide comprehensive and ongoing support for breast cancer patients and their families. 


could go towards a tailored physio session

to help someone get back on their feet after treatment.


could support a counselling session

to cope with the emotional devastation that breast cancer can bring. 

Make a difference

The funds you raise will help us continue our vital work and bring us one step closer to our vision of zero deaths from breast cancer.

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