We believe that one day, no one will die of breast cancer.
Breast cancer will probably still exist, but we’ll catch it early, and treat it better to prevent it from spreading (breast cancer rarely kills unless it spreads beyond the breast). And if it does spread, we’ll have treatments and support to keep people alive for a very long time – just as now happens with HIV, diabetes and several other conditions that used to be a death sentence but which are now manageable over the long term.
Our job is to do all we can to bring that day forward. That’s where we need your help. Thanks to your generous donations, we are aggressively pushing for new frontiers in early detection, treatment and support. However you're involved - hosting an event, attending a fundraiser, donating your time, money, or resources - you’re helping get one step closer to zero deaths from breast cancer.
How funding is allocated: research, education and support
Funding is organised into three pillars: research, to improve long term outcomes for breast cancer patients; education, to ensure information is readily available and that all women know the signs and symptoms of breast cancer; and patient support, for those recovering from treatment and those living long term with breast cancer, to improve their quality of life and extend survival.
However you're involved, by taking part in Pink Ribbon Breakfast, you'll be helping continue vital work, including -
We push for scientific breakthroughs in the treatment and management of breast cancer. To date, we have distributed over $13 million for breast cancer research and medical grants.
We are committed to raising awareness and educating New Zealanders on the signs and symptoms of breast cancer because we know that detecting breast cancer early is the key to saving lives.
We believe all Kiwis should have the support they need during treatment and recovery. We do this by providing counselling, rehabilitation, online support and a breast nurse helpline.